Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.
First and foremost, no one cares if you are ‘delighted’.
Harsh but true.
The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.
It’s an opportunity to add value, talk about context or strategy.
A good quote can really lift a story.
And yet this opportunity can be wasted with something bland or boring that doesn’t say anything or add anything to the release.
Words are only powerful if you choose the right ones but also if you use them correctly.