With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.
In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.
➡️ Same rules of quality and appropriateness content apply.
➡️ Important to be visible.
➡️ Huge appetite for information, analysis and shared experience.
➡️ Comment and engage if you are still concerned but want to stay visible.