Writing for the web – 3 tips about presentation

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I’ve been writing for the web for many years both for work and on my theatre blog, making some of the common mistakes along the way.

But I’ve learned from those mistakes and I wanted to share some of the tips I’ve picked up.

My first three bits of advice don’t actually relate to what you write but how your content is presented.

If your carefully crafted words aren’t easy to read then it will put people off reading them.

And, there are also very good SEO reasons for making sure your content is presented well.

1. Mobile-friendly

Remember that people could be reading your blog post or website content on a phone or tablet, not just a laptop or desktop.

Current trends show that the number of web searches on mobile devices is rising and, depending on which stats you look at, has overtaken laptops and desktops.

So it’s important to check how your content looks and reads on all devices and make sure your website is mobile-friendly.

Continue reading “Writing for the web – 3 tips about presentation”

Overcoming writer’s block

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Search Engine Journal has produced a really useful list of techniques for overcoming the inevitable writer’s block.

It can be agonising when you just can’t find the words and an occupational hazard for anyone who has to write.

I’m definitely an advocate of a change of scene, sometimes just switching from desk to sofa can help me or I’ll head out to a café – I wonder if a short stroll in fresh air is part of the reason why that works?

Also researching around the topic can sometimes reveal an unexpected inroad into a subject.

And then there is the looming deadline. I know a lot of journalists who need the pressure of time to get fingertips tapping the keyboard.

Do you have a tried and tested technique for overcoming writer’s block or just to get you past prevarication?