copywriting – Stacey Meadwell

content engagement, Content strategy, Content writing, copywriting

A good example of rewarding brand loyalty (and good copywriting)

👏 Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

👉 They have made me feel valued.

👉 They’ve given me another reason to visit their website.

👉 They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

👉 Given me useful information/fun ideas.

You might also like to read:

From my portfolio: Is extending PDR the answer to housing delivery

Learning to teach my first content writing workshop

How to avoid writing fluffy content

Content writing, copywriting

Why you should park the ego when writing B2B content

kaitlyn-baker-422999-unsplash — Photo by Kaitlyn Baker on Unsplash

B2B content writing is an exercise in parking the ego.

There’s a lot of talk about content that adds value but in order to add value, you need to focus on your target audience and what is valuable and interesting to them.

It’s not about putting yourself and business first but putting your audience – and the point of interest – first.

Continue reading “Why you should park the ego when writing B2B content” →

Content strategy, Content writing, copywriting, freelancing, Moderating, PORTFOLIO, Training, writing for the web

How I got a portfolio career

kelly-sikkema-411622-unsplash — Photo by Kelly Sikkema on Unsplash

Last year when I was exploring what I wanted to do next in my career I met with a careers advisor who suggested a ‘portfolio career’ might be the direction to go.

I wasn’t entirely sure what a portfolio career was and how you approached getting one but looking back over the past 12 months of self-employment I now know.

It’s happened by stealth rather than design, people asking me if I can take on certain work.

My ‘portfolio’ of work to date covers a lot that is obvious but also many areas I hadn’t initially considered as a freelance:

• Content writing

• Copywriting

• Ideas generation/content strategy

Continue reading “How I got a portfolio career” →

Content strategy, Content writing, copywriting, SEO, writing for the web

How to avoid writing fluffy content

evie-s-505136-unsplash — Photo by Evie S. on Unsplash

I got asked recently how you avoid writing fluffy content.

You know the sort of thing, a piece full of padding and little value.

I’m an advocate of quality over quantity so my instinct would be if you don’t have something interesting or of value to share then don’t waste your time.

Pressure to produce

But there is so much pressure on businesses to produce content now, particularly as regular content is good for SEO, so there may be occasions when you just have to produce something.

My first tip is to take a different approach. Is there a human story that could add weight, an experience to share or how someone felt?

Continue reading “How to avoid writing fluffy content” →

Built environment, copywriting, Examples of my work

From my portfolio: Making construction great to work in again

There is a real dichotomy as to where the industry should put its efforts.”

Assad Maqbool, partner, Trowers & Hamlins

Attracting more people into the construction and property industry is vital given the projected shortfall of workers across a broad range of skills.

It was really interesting talking to Assad Maqbool and Katie Saunders for Trowers & Hamlins Thinking Real Estate about some of the initiatives but also about what else needs to be done and could be done.

You can read the full piece here.