Do you know how to sharpen your writing, make it crisp, focused and to the point?
In journalism, we talk about ‘tightening-up copy’ or making it ‘punchy’.
Copy that is ‘wordy’ or ‘flabby’ can quickly lose readers’ interest.
And there are a few easy ways to make sure that your writing is concise.
First is to look for unnecessary words such as ‘actually’ and ‘really’. Or instances when you can use one word instead of three such as ‘in order to’ instead of ‘to’.
I’m working on a big editing project at the moment, it’s several thousand words long and needs cutting back.
The initial sweep through will inevitably pick up a good handful of unnecessary words that can easily be cut out.
They can creep in when you are writing copy from scratch but as long as you know how to spot them when you review your copy it doesn’t matter.
Continue reading “Tips for writing crisp and concise B2B content”
