I was walking along the Croisette in sunny Cannes, on my way to my fourth meeting of the morning, my thumbs rapidly typing a Tweet.
It was day two of MIPIM, the international property trade show held every March, and already I felt like my phone was part of my hand and might have to be surgically removed at the end of the week.
Tweeting was par for the course, something you slotted in while hurrying to the next event or one to one. It was about mopping up the sights, sounds and hot topics of the show to give a flavour of what was going on and what it was like for those not there.
It was also a way of showing what you were up to and that you were ‘all over the show’.
But it was only a small part of the output.
My work on MIPIM usually started in December, coming up with content ideas and commissioning the features for the supplements that would go out with the ‘MIPIM issue’.
Planning ahead with content
Supplements usually had an eight-week production schedule. However, because of the volume of content going into what was our biggest issue of the year, preparation started earlier so I could drip-feed articles through to the production desk for subbing and layout.Continue reading “The diary of a B2B journalist at a trade show”