Writing

Content writing

I write clear, concise, accurate content that fits the tone of your business –  whether it is for your blog, an article for a client newsletter, an opinion piece, event coverage or a report.

All content is evaluated for SEO and social media sharing potential.

Have ideas but not the time to craft them into a publishable piece? Let me do the crafting, and I’m also a whizz at editing and polishing copy that has been written in-house.

Not sure if your idea has got legs? I can help you work through your thoughts and devise the best angle.

“I have known Stacey for 15+ years both in her previous role at EG and now as a freelancer.

She’s so knowledgeable about the commercial property market, not just London but across the UK and beyond. She’s an experienced writer and gets to the heart of what’s being said at lightning speed.

In her new freelance role, it’s great that we’re working together. Stacey is conscientious, straight to the point, completely reliable and produces excellent copy.”

Olivia Lane-Knott, Founder, Spacecraft Consulting

Content strategy

Planning a campaign or a series of B2B content to raise your profile to a specific audience?

I can help with your content strategy, suggest ideas for relevant and engaging content, different formats and platforms, including social media teasers.

Copywriting

Marketing material, brochures, press releases and awards entries all have a specific purpose.

My starting point for any copywriting project is understanding your target audience and what you want your copy to achieve.

From there I draft compelling copy that fits the tone and aspirations of your brand.

“It has been a pleasure to work with Stacey on a recent copywriting project for a new client website.

Stacey is a highly competent professional with exacting standards and a personable manner.

She delivered on time, within budget and, most importantly, she perfectly met the requirements of the brief and our client’s expectations.

We look forward to working with Stacey again when the next opportunity arises.”

Tessa Blakemore, Account Director, Bella Design & Marketing

 

Website auditing and edits

Is it time for a website refresh? Want to make sure your web copy is firing on all cylinders?

I can undertake an audit and edit your existing web copy to ensure it’s reaching its SEO potential, is engaging and effective.

I’ll also help you devise a strategy for future content.

Specialisms

The built environment was my stomping ground as a journalist for 20 years, and as a result, I have an in-depth knowledge of the industry and sector.

It’s my niche but not exclusively so – I recently undertook some work on a website for a company selling loose leaf tea – I’m a writer and editor first and foremost.