Content & copywriting

Content writing

I write clear, concise, accurate content that fits the tone of your business –  whether it is for your blog, an article for a client newsletter, an opinion piece, or web content.

All content is evaluated for SEO and social media sharing potential.

Have ideas but not the time to craft them into a publishable piece? Let me do the crafting and I’m also a whizz at editing and polishing copy that has been written in-house.

Not sure if your idea has got legs? I can help you work through your thoughts and devise the best angle.

Stacey is a highly knowledgeable real estate writer (writes about other things too!) and was formerly Regional Editor for Estates Gazette. I have always enjoyed reading her articles which are hallmarked by insight and a purposeful clarity that leaves you more enlightened as a reader.

Anne-Marie Kesselman, marketing and communications specialist

Content strategy

Planning a campaign? I can help with your content strategy, suggest ideas for relevant and engaging content, different formats and platforms.

Copywriting

Marketing material, brochures, press releases and awards entries – all have a particular purpose.

My starting point for any copywriting project is understanding your target audience and what you want your copy to achieve.

From there I draft compelling copy that fits the tone and aspirations of your brand.

Website auditing and edits

Is it time for a website refresh? Want to make sure your web content is firing on all cylinders?

I can undertake an audit and edit your existing content to ensure it’s reaching its SEO potential, is engaging and effective.

I’ll also devise a strategy for future content.

Specialisms

The built environment was my stomping ground as a journalist for 20 years and as a result, I have an in-depth knowledge of the industry and sector.

It’s my niche but not exclusively so – I recently undertook some work on a website for a company selling loose leaf tea – I’m a writer and editor first and foremost.