I’ve been writing for the web for many years both for work and on my theatre blog, making some of the common mistakes along the way.
But I’ve learned from those mistakes and I wanted to share some of the tips I’ve picked up.
My first three bits of advice don’t actually relate to what you write but how your content is presented.
If your carefully crafted words aren’t easy to read then it will put people off reading them.
And, there are also very good SEO reasons for making sure your content is presented well.
Remember that people could be reading your blog post or website content on a phone or tablet, not just a laptop or desktop.
Current trends show that the number of web searches on mobile devices is rising and, depending on which stats you look at, has overtaken laptops and desktops.
So it’s important to check how your content looks and reads on all devices and make sure your website is mobile-friendly.