Working with Stacey is very easy. She is quick to get up to speed on our tone of voice, types of projects we do and with her many years in the built environment, she understands the wider market context of where our work fits.

We work in a few different ways, sometimes I send Stacey random content links and ideas around a theme and she will sift through these to suggest the ones ‘with legs’. On other pieces, we start with my draft and go back and forth until we nail it. The flexibility around how we work and when Stacey is available works well for our business.

Together we have restructured case studies, developed new ones, edited online content and developed thought pieces on topics we agree together. Stacey can also advise on speaking opportunities and taking part in panel discussions.

I have found Stacey’s background as a journalist to be invaluable in pulling out the hooks ie. what’s interesting or important to readers, and reducing the length of content, focusing on what matters.

The results of our work together have been the freeing up of time for me in writing, quicker content creation and increased engagement, which has facilitated offline conversations and led to new opportunities.