Stacey Meadwell

Are you making the most of content from your online event?

Webinars and online roundtables generate a lot of rich content but it isn’t always part of the event planning process.

While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.

gabriel-benois-qnwpjzewewa-unsplash — Photo by Gabriel Benois on Unsplash

If you’ve spent time putting the event together there is a lot you can do with the information that comes out of that hour-long discussion.

It is valuable content for your website, client newsletter and social media.

Here are just a few suggestions from big to small:

📹 Give people the chance to watch the session back by posting the video recording online.

📹 Create bite-sized videos around specific questions.

🎙 Create a podcast from the audio for people to download and listen to while on the go.

Continue reading “Are you making the most of content from your online event?” →

Content strategy, Content writing

B2B content ideas in a crisis and getting personal

Looking down on a silver laptop to the left with someone writing on a notepad to the right of the screen — Photo by J. Kelly Brito on Unsplash

For many, it isn’t business as usual during the lockdown.

The way staff work has had to fundamentally change.

The way business is conducted has had to change or worse business might have shrunk.

It is perhaps a time of adapting, pivoting, treading water and damage limitation.

Usual sources

Celebrations and wins might be thin on the ground – all the usual sources of content might have virtually dried up.

But that doesn’t mean staying quiet. Maintaining visibility and contacts – and working to build new ones – are vital.

Continue reading “B2B content ideas in a crisis and getting personal” →

Content strategy, Content writing, Video

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.

Built environment, Examples of my work, PORTFOLIO

Portfolio: Thinking Real Estate magazine for Trowers & Hamlins

In the Autumn I worked with Trowers & Hamlins on their Thinking Real Estate client magazine, interviewing and writing a series of features on issues affecting and shaping the property industry.

Topics included: The shift towards social value in real estate, sustainable tourism, balancing tougher regulations and housing delivery, intergenerational living and combating loneliness and green finance.

You can read or download Thinking Real Estate online here.