Webinars and online roundtables generate a lot of rich content but it isn’t always part of the event planning process.
While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.
If you’ve spent time putting the event together there is a lot you can do with the information that comes out of that hour-long discussion.
It is valuable content for your website, client newsletter and social media.
Here are just a few suggestions from big to small:
📹 Give people the chance to watch the session back by posting the video recording online.
📹 Create bite-sized videos around specific questions.
🎙 Create a podcast from the audio for people to download and listen to while on the go.