Stacey Meadwell

New year, new content strategy?

A cork pin board with a yellow postit note on which is drawn a light bulb — Photo by AbsolutVision on Unsplashs

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Busy times

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that a trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Some suggestions

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?” →

content engagement, Content strategy, Training

Do you target your content pitches and press releases appropriately?

multiple arrows being fired into a wall — Photo by Franck V. on Unsplash

Earlier this year Hubspot surveyed 500 journalists about PR tactics for pitching stories that were counter-productive (link to piece at the bottom).

That’s the polite way of saying they drew up a list of what irks journalists.

I’m sure there won’t be anything on the list to surprise seasoned PR’s – and this isn’t a post about dos and don’ts* – but there is one broader lesson: ‘Know the audience’.

Research the audience

When pitching to journalists this means not only knowing their patch but also understanding the publication/website and who its audience is.

I’ve worked with many brilliant PR’s over the years but the one who regularly sent me stories about window boxes wasn’t one of them.

Continue reading “Do you target your content pitches and press releases appropriately?” →

Content strategy, Content writing

Writing the right content for your audience

What’s the story? It seems like an easy question but if people aren’t reading your content then perhaps you haven’t got the answer quite right.

A common mistake is to leapfrog the audience and focus the story – the angle of your content – on what you find interesting.

But you can’t assume that people will share your enthusiasm for what you have to say or have been doing.

Continue reading “Writing the right content for your audience” →