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Are you making the most of content from your online event?

Webinars and online roundtables generate a lot of rich content but it isn’t always part of the event planning process.

While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.

If you’ve spent time putting the event together there is a lot you can do with the information that comes out of that hour-long discussion.

It is valuable content for your website, client newsletter and social media.

Here are just a few suggestions from big to small:

📹 Give people the chance to watch the session back by posting the video recording online.

📹 Create bite-sized videos around specific questions.

🎙 Create a podcast from the audio for people to download and listen to while on the go.

Continue reading “Are you making the most of content from your online event?”

B2B content ideas in a crisis and getting personal

Looking down on a silver laptop to the left with someone writing on a notepad to the right of the screen
Photo by J. Kelly Brito on Unsplash

For many, it isn’t business as usual during the lockdown.

The way staff work has had to fundamentally change.

The way business is conducted has had to change or worse business might have shrunk.

It is perhaps a time of adapting, pivoting, treading water and damage limitation.

Usual sources

Celebrations and wins might be thin on the ground – all the usual sources of content might have virtually dried up.

But that doesn’t mean staying quiet. Maintaining visibility and contacts – and working to build new ones – are vital.

Continue reading “B2B content ideas in a crisis and getting personal”

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.

Portfolio: Thinking Real Estate magazine for Trowers & Hamlins

In the Autumn I worked with Trowers & Hamlins on their Thinking Real Estate client magazine, interviewing and writing a series of features on issues affecting and shaping the property industry.

Topics included: The shift towards social value in real estate, sustainable tourism, balancing tougher regulations and housing delivery, intergenerational living and combating loneliness and green finance.

You can read or download Thinking Real Estate online here.

Screenshot 2020-02-18 at 11.53.53

5 tips for writing LinkedIn content

Graffiti style social media icons - heart, thumbs up and smiley face. Painted in black and white on a silver background
Photo by George Pagan III on Unsplash

Are you on LinkedIn? I’ve been properly using it as a social media platform for work for nearly a year now and I love it.

It’s great for learning new stuff, making new connections…and getting business leads.

And it’s fun.

If you’ve haven’t yet unleashed the power of it as a business networking platform then what are you waiting for?

A few things I’ve learned along the way about LinkedIn content that might help you:

1. LinkedIn likes native posts, that is stuff you’ve written or created yourself rather than shared from within the platform or from other sites.

2. More engagement on your posts means more visibility, so write content that invites people to interact or comment.

3. Don’t just tell people what you’ve been doing or your successes. Imagine going on a date with someone who only talked about themselves, dull eh?

Continue reading “5 tips for writing LinkedIn content”