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A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

πŸ‘ Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

πŸ‘‰ They have made me feel valued.

πŸ‘‰ They’ve given me another reason to visit their website.

πŸ‘‰ They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

πŸ‘‰ Given me useful information/fun ideas.

You might also like to read:

From my portfolio: Is extending PDR the answer to housing delivery

Learning to teach my first content writing workshop

How to avoid writing fluffy content

Why quotes on press releases matter

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Photo by Victoria Kubiaki on Unsplash

Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.

First and foremost, no one cares if you are ‘delighted’.

They don’t.

Harsh but true.

Powerful soundbite

The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.

It’s an opportunity to add value, talk about context or strategy.

A good quote can really lift a story.

Continue reading “Why quotes on press releases matter”

What journalists look for from expert sources

Screenshot 2019-06-05 at 13.19.06Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.

I was interviewed recently by specialist communications agency LexRex Communications for their blog, specifically about what journalists look for from expert sources which are pretty much the life-blood for those working in B2B press.

You can read what I said over on the Lex Rex website.

Related reading:

Learning to teach my first content writing workshop

Why engagement is an important part of content marketing

Why you should park the ego when writing B2B content

Learning to teach – my first content writing workshop

jeshoots-com-436787-unsplash.jpgWhen I was first asked if I could do a content writing workshop, after giving an enthusiastic “yes” I started feeling a bit nervous.

It is one thing being able to write and edit but quite another being able to explain it to others. It’s a different skill set.

As a teenager, I struggled with maths, it was like an obscure foreign language to me.

My maths teacher was kind and patient but after two years I was still struggling and my exam results weren’t great.

Continue reading “Learning to teach – my first content writing workshop”

MIPIM UK: The future of retail and town centres under the spotlight

Screenshot 2019-05-29 at 11.14.21I’ve been writing a lot about the future of retail and town centre for clients in recent months so I’m really excited to be involved with this panel session at MIPIM UK in October.

It will be an opportunity to explore some of the solutions with a brilliant panel of experts (more panellists to be announced soon).

The key things I’ve learned from talking to people in the industry is that retail certainly isn’t dead, it’s evolving and while there will continue to be casualties, there will also be winners.
Continue reading “MIPIM UK: The future of retail and town centres under the spotlight”