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Why writing about your failures can help you stand out

Do you write about your failures as part of you content marketing?

It might feel counterintuitive particularly when a lot of business communications are about success but it can really help you stand out from the crowd.

Photo by Ian Kim on Unsplash

And here’s why.

Not everything goes to plan. Not every plan is successful.

I was listening to an interview with Jamie Oliver yesterday and he reckoned his failure rate was at around 40%.

What made it a really interesting listen is in how he talked about his failures – he talked about what he learned from them.

Learning from failures

No one gets everything right first time. We learn from what doesn’t work.

We figure out why something wasn’t a success and we adjust our approach, our strategy, our thinking. And we try again.

Quick tip: How to make online content more readable

Here’s a simple tip.

It’s for making your content more readable.

Photo by AbsolutVision on Unsplash

Add in some paragraphs. 😮

No seriously, add in some paragraphs.

Give your sentences some space.

It doesn’t matter if your content is only a few sentences.

Continue reading “Quick tip: How to make online content more readable”

How do you create great content from your online event?

Webinars and online roundtables have become the norm for the property industry during this period of lockdown and restricted movement.

And they generate a lot of rich content but maximising that content isn’t always part of the event planning process.

While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.

If you’ve spent time putting your real estate event together there is a lot you can do with the information that comes out of that hour-long discussion.

It is valuable content for your website, client newsletter and social media.

Here are just a few suggestions from big to small:

📹 Give people the chance to watch the session back by posting the video recording online.

📹 Create bite-sized videos around specific questions which you can also use on social media channels.

🎙 Create a podcast from the audio for people to download and listen to while on the go.

Continue reading “How do you create great content from your online event?”

B2B content ideas in a crisis and getting personal

Looking down on a silver laptop to the left with someone writing on a notepad to the right of the screen
Photo by J. Kelly Brito on Unsplash

For many, it isn’t business as usual during the lockdown.

The way staff work has had to fundamentally change.

The way business is conducted has had to change or worse business might have shrunk.

It is perhaps a time of adapting, pivoting, treading water and damage limitation.

Usual sources

Celebrations and wins might be thin on the ground – all the usual sources of content might have virtually dried up.

But that doesn’t mean staying quiet. Maintaining visibility and contacts – and working to build new ones – are vital.

Continue reading “B2B content ideas in a crisis and getting personal”

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.