Producing regular B2B content can seem really daunting. If you are aiming to publish weekly, that’s 50 odd posts which can seem like a lot of ideas.

But it isn’t as onerous a task as it initially appears.
First of all, don’t set out to write 1,500 words a week; website content, which is 400 words and upwards, is fine. Concentrate on writing what each topic is worth rather than hitting a particular word count.
To make coming up with B2B content ideas seem less daunting, start by thinking about the key pain points/areas of interest for your target audience.
Break down your ideas
You talk to your clients so you know what concerns them most, what questions get asked regularly and where they most need help.
Draw up a list of key subject headlines. Then think about how you can break each headline down.
Rather than writing one long piece on one topic, think of writing a series of shorter pieces looking at different aspects.
These can form the basis of your ‘evergreen’ content. Write a bunch of them in advance, so you have them ready or at least have the ideas sketched out to inspire you.
Then think about key events and dates in your business calendar, which will generate ideas or that you will want to comment on.
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