You’ve spent months organising your event and getting the right people to come along but does your coverage effectively leverage the time, effort and costs involved?
A good write-up broadens the audience and life of your event.
I’ve seen some great coverage… but there is a lot that really misses a trick.
Is that the best you can say?
Talking about ‘packed rooms’ and ‘great turnout’ is an easy way to show success but is that the best or most interesting thing you can say?
If you are hosting the sort of event designed to showcase thought-leadership, share knowledge or challenge thinking, what did people learn from attending?
What were the ‘take-aways’?
Continue reading “Are you making the most of your events coverage?”
Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.