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Why quotes on press releases matter

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Photo by Victoria Kubiaki on Unsplash

Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.

First and foremost, no one cares if you are ‘delighted’.

They don’t.

Harsh but true.

Powerful soundbite

The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.

It’s an opportunity to add value, talk about context or strategy.

A good quote can really lift a story.

Continue reading “Why quotes on press releases matter”

What journalists look for from expert sources

Screenshot 2019-06-05 at 13.19.06Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.

I was interviewed recently by specialist communications agency LexRex Communications for their blog, specifically about what journalists look for from expert sources which are pretty much the life-blood for those working in B2B press.

You can read what I said over on the Lex Rex website.

Related reading:

Learning to teach my first content writing workshop

Why engagement is an important part of content marketing

Why you should park the ego when writing B2B content

Learning to teach – my first content writing workshop

jeshoots-com-436787-unsplash.jpgWhen I was first asked if I could do a content writing workshop, after giving an enthusiastic “yes” I started feeling a bit nervous.

It is one thing being able to write and edit but quite another being able to explain it to others. It’s a different skill set.

As a teenager, I struggled with maths, it was like an obscure foreign language to me.

My maths teacher was kind and patient but after two years I was still struggling and my exam results weren’t great.

Continue reading “Learning to teach – my first content writing workshop”

MIPIM UK: The future of retail and town centres under the spotlight

Screenshot 2019-05-29 at 11.14.21I’ve been writing a lot about the future of retail and town centre for clients in recent months so I’m really excited to be involved with this panel session at MIPIM UK in October.

It will be an opportunity to explore some of the solutions with a brilliant panel of experts (more panellists to be announced soon).

The key things I’ve learned from talking to people in the industry is that retail certainly isn’t dead, it’s evolving and while there will continue to be casualties, there will also be winners.
Continue reading “MIPIM UK: The future of retail and town centres under the spotlight”

Why engagement is an important part of content marketing

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Photo by Priscilla Du Preez on Unsplash

Producing meaningful and engaging content doesn’t just mean writing native posts but also what you share and how you comment on others content.

Content helps with visibility but so does engagement with what others are producing and the two need to go hand in hand, particularly here on LinkedIn.

Liking and naked sharing – sharing without comment – will only get you so far as will writing ‘empty’ comments on posts.

There is a place for saying something encouraging or congratulatory, of course.

Missing a trick

However, if you are sharing and commenting without qualifying the reason for the share or adding value with your comment then you are missing a trick. Continue reading “Why engagement is an important part of content marketing”