A good example of rewarding brand loyalty (and good copywriting)

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👏 Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

👉 They have made me feel valued.

👉 They’ve given me another reason to visit their website.

👉 They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

👉 Given me useful information/fun ideas.

You might also like to read:

From my portfolio: Is extending PDR the answer to housing delivery

Learning to teach my first content writing workshop

How to avoid writing fluffy content

Learning to teach – my first content writing workshop

jeshoots-com-436787-unsplash.jpgWhen I was first asked if I could do a content writing workshop, after giving an enthusiastic “yes” I started feeling a bit nervous.

It is one thing being able to write and edit but quite another being able to explain it to others. It’s a different skill set.

As a teenager, I struggled with maths, it was like an obscure foreign language to me.

My maths teacher was kind and patient but after two years I was still struggling and my exam results weren’t great.

Continue reading “Learning to teach – my first content writing workshop”

Why engagement is an important part of content marketing

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Photo by Priscilla Du Preez on Unsplash

Producing meaningful and engaging content doesn’t just mean writing native posts but also what you share and how you comment on others content.

Content helps with visibility but so does engagement with what others are producing and the two need to go hand in hand, particularly here on LinkedIn.

Liking and naked sharing – sharing without comment – will only get you so far as will writing ‘empty’ comments on posts.

There is a place for saying something encouraging or congratulatory, of course.

Missing a trick

However, if you are sharing and commenting without qualifying the reason for the share or adding value with your comment then you are missing a trick. Continue reading “Why engagement is an important part of content marketing”

How I got a portfolio career

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Photo by Kelly Sikkema on Unsplash

Last year when I was exploring what I wanted to do next in my career I met with a careers advisor who suggested a ‘portfolio career’ might be the direction to go.

I wasn’t entirely sure what a portfolio career was and how you approached getting one but looking back over the past 12 months of self-employment I now know.

It’s happened by stealth rather than design, people asking me if I can take on certain work.

My ‘portfolio’ of work to date covers a lot that is obvious but also many areas I hadn’t initially considered as a freelance:

• Content writing

• Copywriting

• Ideas generation/content strategy

Continue reading “How I got a portfolio career”

From my portfolio: Is extending PDR the answer to housing delivery?

By taking that decision-making role away from local authorities and politicians you could potentially create completely different places. Where will that lead us in terms of the placemaking local authorities are trying to bring forward through a plan making system?” Jacqueline Backhaus, Trowers & Hamlins

Is extending permitted development rights the answer to delivering more housing and regenerating high streets?

For Trowers & Hamlins Thinking Real Estate, I asked Jacqueline Backhaus and Rory Stracey about the pros and cons.

Read the full piece on Trowers website where you will also find pieces on Omni-use development, future cities and ethical investment.