9 ways to make your B2B content stand out

Content marketing can be hugely effective but with so much content vying for peoples attention how do you get your carefully crafted words noticed?

Photo by Christopher Rusev on Unsplash

There is a misconception that B2B content has to be written and presented in a certain way.

If you step away from the preconceived ideas and take a different path there are lots of ways you can easily make your content stand out from the crowd – and more readable.

Here are 9 ideas to get you started:

  1. Make sure your headline is firing on all cylinders

Your headline needs to tell people what the piece is about and intrigue them so they want to find out more. People don’t click through to read out of charity or mild curiosity, so your headline has to be something they think might be interesting, useful or entertaining.

2. Tell stories

People love stories, it’s human. Writing in a way that tells a story, that takes readers on a journey can be a really compelling way to present information.

3. Use quotes

A pithy quote can grab attention, particularly if it is a view that seems initially incongruous to popular opinion. Use in a headline or as an opener for the piece.

4. Talk about the process

So much B2B content is focused on the end result of your work but there is great value in talking about how you got there, decisions made, problems solved, lessons learned.

Continue reading “9 ways to make your B2B content stand out”

Are you making the most of your events coverage?

group of people standing inside room
Photo by Matheus Bertelli on Pexels.com

You’ve spent months organising your event and getting the right people to come along but does your coverage effectively leverage the time, effort and costs involved?

A good write-up broadens the audience and life of your event.

I’ve seen some great coverage… but there is a lot that really misses a trick.

Is that the best you can say?

Talking about ‘packed rooms’ and ‘great turnout’ is an easy way to show success but is that the best or most interesting thing you can say?

If you are hosting the sort of event designed to showcase thought-leadership, share knowledge or challenge thinking, what did people learn from attending?

What were the ‘take-aways’?

Continue reading “Are you making the most of your events coverage?”

A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

👏 Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

👉 They have made me feel valued.

👉 They’ve given me another reason to visit their website.

👉 They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

👉 Given me useful information/fun ideas.

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Learning to teach my first content writing workshop

How to avoid writing fluffy content

Learning to teach – my first content writing workshop

jeshoots-com-436787-unsplash.jpgWhen I was first asked if I could do a content writing workshop, after giving an enthusiastic “yes” I started feeling a bit nervous.

It is one thing being able to write and edit but quite another being able to explain it to others. It’s a different skill set.

As a teenager, I struggled with maths, it was like an obscure foreign language to me.

My maths teacher was kind and patient but after two years I was still struggling and my exam results weren’t great.

Continue reading “Learning to teach – my first content writing workshop”

Why engagement is an important part of content marketing

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Photo by Priscilla Du Preez on Unsplash

Producing meaningful and engaging content doesn’t just mean writing native posts but also what you share and how you comment on others content.

Content helps with visibility but so does engagement with what others are producing and the two need to go hand in hand, particularly here on LinkedIn.

Liking and naked sharing – sharing without comment – will only get you so far as will writing ‘empty’ comments on posts.

There is a place for saying something encouraging or congratulatory, of course.

Missing a trick

However, if you are sharing and commenting without qualifying the reason for the share or adding value with your comment then you are missing a trick. Continue reading “Why engagement is an important part of content marketing”