‘I don’t think sounding authentically you is the exclusive preserve of social media.‘
When I’m writing and commenting on social media, Grammarly grumbles at my word choice. Or rather, it points out that I overuse words such as ‘great’, ‘brilliant’, ‘really’ and ‘excellent’.
But when I am writing as myself, rather than for a client, those words are me. They are words I say—a lot.
I see social media as a conversational platform. It’s not a report or a brochure; it’s me talking to my connections, so I use the same words I’d use in a conversation.
They reflect who I am. Why hide my personality?
But I don’t think sounding authentically you is the exclusive preserve of social media.
Think of it another way. If you go to a networking event, how do you talk to people?
Do you talk in a manner that makes you sound like a PowerPoint presentation? I doubt it.Continue reading “The benefits of putting personality into B2B content”