There is a segment in comedy stage show W*nkernomics: Just Touching Base where the two employees are trying to find out what it is the company they work for actually does.
They visit the website and instead of plain English find it stuffed full of wordy corporate language that leaves them none the wiser.
Employees not knowing what their business does may be an absurd notion, purely for comic effect, but company websites that do not clearly state what they do are far more common than they should be.
You know the sort of thing:
- End-to-end workspace solutions = office fit out
- Curated collaborative environments for the modern workforce = serviced offices
- Optimising asset performance across the built environment = building management
This language might sound powerful and clever, but it isn’t.
Phrases like this can feel evasive or lacking in confidence.
It begs the question, why don’t they want to clearly say what they actually do? Why are they hiding behind unclear language?
Then there is visibility.
Continue reading “It’s no joke: The power of using clear and simple language in business”
