B2B content creation can feel like a treadmill, can’t it?
The constant need to feed social channels, websites and newsletters can zap creativity and have you scrabbling around for good ideas. And how do you make those dry topics interesting?
In the July edition of the B2B Comms Breakdown with my fabulous co-host Ayo Abbas, we went live on LinkedIn to talk about how to come up with cracking content ideas and get more creative.
Here are the edited highlights; scroll to the bottom to watch the video replay.
How do you find ideas when you have none?
Ayo Abbas: There are ideas all around you. I take stuff from my life, as I walk along, I might see an ad that I think: ‘Oh, that’s smart’.
Or what are they doing? How did they do that?
Also, think about the questions that clients are asking you right now: How do we do this, or I’m finding this really tricky.
Those answers that you’re giving are topics that become content.
There are tools you can use, like Answer the Public, where you search for keywords, and it’ll give you lots and lots of variations and questions around those keywords.Continue reading “From yawns to yehs: Refresh your B2B content ideas and banish the boring”