Writing the right content for your audience

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What’s the story? It seems like an easy question but if people aren’t reading your content then perhaps you haven’t got the answer quite right.

A common mistake is to leapfrog the audience and focus the story – the angle of your content – on what you find interesting.

But you can’t assume that people will share your enthusiasm for what you have to say or have been doing.

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How to make ‘interesting’ content more engaging

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Photo by Diego PH on Unsplash

The word ‘interesting’ is overused when posting on platforms like LinkedIn.

Or rather it isn’t used effectively.

You’ve seen the posts:

“Really interesting panel on X last night” [Insert slightly blurry picture of a panel taken from a distance]

Or

“Really interesting article.” [Insert link to an article].

It’s quick. It’s easy. We’ve all done it. I’ve done it.

But what purpose is it serving other than to fill a gap in your feed?

Continue reading “How to make ‘interesting’ content more engaging”