These days all major social media platforms give the option to do live video, and LinkedIn is no different. I’ve been co-hosting a monthly LinkedIn Live event with Ayo Abbas and Emma Drake since November, and it’s been a huge learning curve.
So in the April episode of our It’s A B2B Comms Thing LinkedIn Live, we decided to talk about what we’ve learned from using the platform and whether it was good for business.
Here are some key points. Scroll down to watch the full episode, which includes audience questions.
What do you need to know about LinkedIn Live?
Me: At the moment, you need to use an external provider to do the broadcast. We use StreamYard, but LinkedIn is developing its own in-house platform to do live events, which is being beta-tested.
When using an external platform, you can customise it, add a banner, put questions on screen, add your branding and make it look quite slick.
We didn’t do everything to start with; we kept it quite simple and added new features as we’ve gone along. It’s a bit of a learning process.
We didn’t know what to expect for our first broadcast, and people started submitting questions, so we adapted the next one by adding a Q&A. We were surprised by the engagement with the actual event.
A LinkedIn Live is not just a live event, the recording stays on your LinkedIn event page, and people can go back and rewatch it. You do create something that has longevity.
Emma: The platform is glitchy, and we’ve had a few problems that we’ve had to work through. So things like you can’t go in and change certain details once you’ve set up an event. I set up one for midnight instead of midday, but we got around it.
Trade shows are on the agenda again after the lockdown hiatus. Attending can be hugely beneficial for businesses but also a drain on time and marketing resources, so how do you maximise the value?
In March’s It’s A B2B Comms Thing LinkedIn Live, I chatted with comms pros Ayo Abbas and Emma Drake about how to make sure you get the most out of these big trade events.
Here are some key points; scroll to the bottom for the full video recording.
What actions should you take before your trade show?
Ayo: The key thing for me is building some energy and excitement that you’re going to be somewhere. Before a show, start talking about it and sharing what you’re going to be doing.
Social media plays a huge part in that, and you can start connecting with potential visitors and delegates. And use it as a way to build your relationship with the organisers – find out what hashtags they’re using.
If there are press interviews and previews, make sure that you’ve got your press releases out there and all your details and ready to go.
Me: If you’re launching something at the show, think about getting the press release to journalists under embargo because once the show’s on, they’re going to be extremely busy. They’re probably not going to have time to turn around press release stories.
So you’ve been asked to be a guest on a B2B podcast; how do you make sure your audio interview goes well?
Business podcasts boomed during the lockdown, so the chances of being invited to talk on one as a guest are increasing. You may even be pitching to podcasts to be a guest as part of a communications and content strategy.
Audio interviews are similar to any other interview in that you need to prepare, but there are a few other things you need to do to make sure you are a great podcast guest.
In this video, I give a few tips I’ve picked up from my years doing interviews as a journalist – including podcast interviews. More recently, I’ve been helping clients with their podcasts and hosting interviews.
I’m also in the process of setting up my own business podcast, but more on that another time.
Hope you find the video useful, let me know your thoughts, or if you’ve already been a guest on a podcast, did you enjoy the experience?