Panel events and podcasts are powerful platforms for raising your profile as a thought leader to a broader network, expanding your brand reach beyond your own social media connections and email list.
These powerful formats help your audience connect with you or your team’s expertise on a more personal, human level. It can help build connections and brand trust, and open doors to other opportunities and conversations.
Panel events and podcasts foster brand storytelling in a way that builds trust and familiarity, especially compared to more polished written communications.
But you and your business want to come across well and get the most out of the experience or event. Here are just a few tips to get you started.
Invited guest: Delivering your message effectively
Tip 1: Align your messaging with the theme and audience
Do some preparation ahead of your panel or podcast appearance. The audience has turned up or downloaded the episode to hear a conversation on a specific topic, so make sure your messaging aligns with the overarching theme.
If you go off topic or fall into a marketing pitch, you risk damaging audience engagement or, on a podcast, being edited out.
Equally, to engage the audience, make sure you are speaking their language. What is their level of technical knowledge? Use plain English with a clear point of view, as it will always land better than jargon.
Tip 2: Give the right answer
Listen carefully to the question you are asked and answer that. There is a danger of being overprepared and answering a question you anticipate rather than the one being asked, or giving too much away too soon.
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