A great panel or roundtable can be talked about long after the event, boosting reputation and generating reams of cracking content. A good podcast puts you in the ear of potential clients and collaborators and builds connection, authority and reputation.
But both require careful planning, a structure, and knowing your goals to deliver fully.
In a LinkedIn video event last month, Ayo Abbas and I discussed some common mistakes made with panels and podcasts, how to avoid them and how to plan for success.
We have years of experience as hosts, moderators, organisers – and attendees – and you can watch the full conversation, which includes anecdotes and our experiences here.
COMMON MISTAKES
Lack of promotion
People don’t always promote events or podcasts enough. Sharing details once isn’t sufficient to raise awareness.
For our LinkedIn live video events, we do polls and posts, direct invites and promote in our newsletters. The event details are also shared across other social media channels.
Ayo has a two-week lead time for an episode of her podcast, posting 2/3 times a week to promote.
Not everyone is online when you post on social media, so each post has a limited audience.
Unstructured conversations
If the conversations/discussion hasn’t been planned, it shows.
Unstructured, rambling panels or podcasts aren’t a good experience for the audience or listeners. There needs to be logic and flow, which means having some sort of structure or framework.
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