B2B Media training
Getting your name and company mentioned in press articles helps raise your profile and demonstrates your knowledge and expertise.
I can take you through how to prepare for an interview with a journalist, get your message across and deal with difficult questions.
Plus, I’ll give you tips and techniques for podcast, local radio and video interviews and how to come across well during a panel discussion.
Sessions are 1.5-3 hours, depending on the group size. They include practice interviews and are for people with little or no media experience.
This media training is for those talking to local, national and trade press – bread and butter journalism. It isn’t for those who are expected to do big broadcast interviews on national TV and radio.
Content writing workshops
Is your B2B content written in-house, or are you a PR and marketing agency writing content for a client?
Would you like guidance on how you and your team can create more effective and engaging content, write clickable headlines, and get more creative?
Do you struggle with writing for different types of content, or what will make a strong angle?
I can tailor writing workshops to focus on your specific needs with examples and exercises that are directly relevant.
Sessions are usually 2-3 hours and can be done via Zoom/Teams or in person (UK).
Optional extras include reviewing and discussing existing content.
LinkedIn training
Do you and your team want to use LinkedIn more effectively?
LinkedIn is a powerful brand-building tool for B2B businesses if used correctly.
Rather than generic LinkedIn training, I run tailored workshops that aim to show you how to get the best out of the platform and break down some barriers that stop people from engaging and posting.
I’ll review your existing activity and use real examples specific to your industry to inspire genuine ideas.
Sessions can be 1.5-2.5 hours. Short ‘lunch and learn’ sessions are also available.
Press release writing training
Are your press releases getting you the coverage you want? Want a bit of a refresher, or have a young team that’d benefit from some guidance from someone who has been on the receiving end of thousands of press releases?
I have a workshop focused on writing press releases and pitching to journalists. It can include a press release clinic where we review past and present press releases that haven’t delivered the desired results.
Sessions are 1.5-2.5 hours long and, like all my training, can be online or in person.
Email info@staceymeadwell.com for more details and prices or if you have a question.
Stacey is superb, she gives a helpful perspective of what journalists want and doesn’t hold back on what they don’t. The workshop was enlightening and will help improve practices.
Online Moderator Masterclass
Want to learn how to moderate panels well so that you create a lively and engaging discussion? Drawing on 15 years of moderating experience, I share tips and techniques to help you moderate like a pro.
The next Moderator Masterclass is on 30 April 2025, and you can find more details and sign up on my Eventbrite page.
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