Is your B2B content written in-house, or are you a PR & Marketing agency writing content for a client?
Would you like guidance on how you and your team can create more effective and engaging content, write clickable headlines and get a bit more creative?
Do you struggle with writing for different types of content, or what will make a strong angle?
I can tailor writing workshops to focus on your specific needs with examples and exercises that are directly relevant.
Sessions are normally 2-2.5 hours and can be done via Zoom/Teams or in person (UK).
Optional extras include reviewing and discussing existing content.
Press release training
Are your press releases getting you the coverage you want? Want a bit of a refresher or have a young team who’d benefit from some guidance from someone who has been on the receiving end of thousands of press releases?
I have a workshop focused entirely on writing press releases and pitching to journalists. It can include a press release clinic where we review past and present press releases that haven’t delivered the desired results.
Sessions are 1.5-2 hours long and, like all my training, can be online or in person.
Got a question about my writing training workshops? Email firstname.lastname@example.org
It was really helpful and informative [session]. A lot of ideas that all seemed fairly easy to implement/common sense based but that could also make a big difference.
B2B media training
Getting your name and company mentioned in B2B press articles helps raise your profile and demonstrates your knowledge and expertise.
I can take you through how to build a relationship with a journalist, prepare for an interview, get quoted and deal with those difficult questions.
Plus, give you tips and techniques for podcast and video interviews.
Sessions are normally 1.5-2.5 hours, depending on the size of the group. They can be online or in-person (UK) and include theory and practice interviews.
The maximum group size for online training is five.
Optional extras include additional planned interview practice sessions.
Email email@example.com for more details and prices or if you have a question.
Stacey is superb, she gives a helpful perspective of what journalists want and doesn’t hold back on what they don’t. The workshop was enlightening and will help improve practices.
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