The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.
Or at least that is the intention anyway.
Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.
I know, I’ve been there.
Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.
I had a team to help but it still didn’t leave much wriggle room.
If you know in your heart of hearts that a trying a whole raft of new content ideas is not going to be possible then why not try one thing?
Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?”