I’m a bit of a hypocrite. When it comes to posting regular content on my business website, I don’t practice what I preach.
In my work as a B2B content strategist and writer for property businesses, my advice is to publish articles or blog posts regularly to get results.
Sporadic publishing isn’t going to increase traffic to your website – and potential business leads.
💻 It takes time to build up an online presence.
💻 It takes time to build authority.
💻 It takes time to build trust.
💻 It takes time for people to get to know you and want to do business with you.
If you publish regular, interesting and useful content on your website it helps to demonstrate your knowledge and expertise.
It shows what value you offer – and what you value.
And it can make you more visible in searches.
But when it comes to posting regular content on my own website, my efforts fall way short.Continue reading “Benefits of publishing regular B2B content or practicing what you preach”