LinkedIn is a platform full of quirks, and while no one outside of LinkedIn will ever fully understand how it works, there are some practices which may impact your reach and are, therefore, best avoided.
These are gleaned from 5 years of using the platform regularly and devouring content from a range of LinkedIn experts.
You want to thank people or highlight a team of people who worked on a project, so you reach for the @ key to tag.
But be careful. Excessive tagging is sometimes used as a ‘hack’ by spammers to try and draw attention to a post.
LinkedIn doesn’t like hacks or its users getting spammed. If people don’t respond when they are tagged in a post, it can be a black mark against your content.
Yes, tag, but tag sparingly. And if you are legitimately tagged in a post, make sure you respond, even if it’s just hitting a reaction.
Posting too frequently
LinkedIn isn’t like X/Twitter, where you can fire off Tweet after Tweet without any problems.
Posts have a longer shelf life, and posting again too soon can affect your reach.
24 hours between posts seems to be the consensus.
So if you’ve got a lot to say or lots of news to announce, try and spread it out if you can.Continue reading “4 things that might be killing your reach on LinkedIn”