Writing readable LinkedIn content is, of course, important, but writing to encourage engagement or action on your LinkedIn post is an increasingly important strategy.
LinkedIn wants genuine and meaningful interaction with content. It’s not merely about broadcasting anymore; it’s about conversation and value.
The platform increasingly seems to reward posts that get people talking and valuable content that people want to save, share and send to others.
So how can you write to encourage engagement that goes beyond a simple ‘like’?
First of all, think of it as striking up a conversation with your peers and potential clients as you would at a networking event.
💡 Comment on other people’s posts. Aside from being great for visibility, showing goodwill and a willingness to have a conversation is more likely to be reciprocated.
💡 Don’t just share company news, share a view or observation about something happening in your industry.
Continue reading “Writing for conversation: A different approach to LinkedIn content”
