linkedin Archives - Stacey Meadwell

I’m a bit of a hypocrite. When it comes to posting regular content on my business website, I don’t practice what I preach.

In my work as a B2B content strategist and writer for property businesses, my advice is to publish articles or blog posts regularly to get results.

Sporadic publishing isn’t going to increase traffic to your website – and potential business leads.

The reason?

💻 It takes time to build up an online presence.

💻 It takes time to build authority.

💻 It takes time to build trust.

💻 It takes time for people to get to know you and want to do business with you.

If you publish regular, interesting and useful content on your website it helps to demonstrate your knowledge and expertise.

It shows what value you offer – and what you value.

And it can make you more visible in searches.

But when it comes to posting regular content on my own website, my efforts fall way short.

Are you on LinkedIn? I’ve been properly using it as a social media platform for work for nearly a year now and I love it.

It’s great for learning new stuff, making new connections…and getting business leads.

And it’s fun.

If you’ve haven’t yet unleashed the power of it as a business networking platform then what are you waiting for?

A few things I’ve learned along the way about LinkedIn content that might help you:

1. LinkedIn likes native posts, that is stuff you’ve written or created yourself rather than shared from within the platform or from other sites.

2. More engagement on your posts means more visibility, so write content that invites people to interact or comment.

3. Don’t just tell people what you’ve been doing or your successes. Imagine going on a date with someone who only talked about themselves, dull eh?

Tag: linkedin