It’s been two years since I set myself a goal of writing regular blog content here on my business website but like a lot of New Year’s Resolutions, it fell by the wayside.
I knew I needed to blog regularly because it is good for business, helping to build authority and traffic for my website. And I also knew I should practice what I preach.
But it wasn’t until a lightbulb moment in September last year that I was finally on the road to achieving that goal – and as a result, it’s unlocked a new content marketing opportunity for 2021.
Up until last Autumn, my blog post writing was sporadic at best with some months going past without publishing anything at all.
It meant my web content wasn’t delivering with no discernible rise in traffic or engagement. And few business leads came from my website.
Content ideas weren’t the problem as I was publishing regularly on social media – LinkedIn – and getting good results.
So what changed? The spur – or perhaps kick up the backside – was a conversation with a fellow freelancer who refocused my B2B content strategy.
Continue reading “Unlocking the benefits of regular B2B content – and my goal for 2021”