Unlocking the benefits of regular B2B content – and my goal for 2021

It’s been two years since I set myself a goal of writing regular blog content here on my business website but like a lot of New Year’s Resolutions, it fell by the wayside.

I knew I needed to blog regularly because it is good for business, helping to build authority and traffic for my website. And I also knew I should practice what I preach.

Photo by Michael Dziedzic on Unsplash

But it wasn’t until a lightbulb moment in September last year that I was finally on the road to achieving that goal – and as a result, it’s unlocked a new content marketing opportunity for 2021.

Up until last Autumn, my blog post writing was sporadic at best with some months going past without publishing anything at all.

It meant my web content wasn’t delivering with no discernible rise in traffic or engagement. And few business leads came from my website.

Content ideas weren’t the problem as I was publishing regularly on social media – LinkedIn – and getting good results.

So what changed? The spur – or perhaps kick up the backside – was a conversation with a fellow freelancer who refocused my B2B content strategy.

Continue reading “Unlocking the benefits of regular B2B content – and my goal for 2021”

Benefits of publishing regular B2B content or practicing what you preach

I’m a bit of a hypocrite. When it comes to posting regular content on my business website, I don’t practice what I preach.

In my work as a B2B content strategist and writer for property businesses, my advice is to publish articles or blog posts regularly to get results.

Photo by Glenn Carstens-Peters on Unsplash

Sporadic publishing isn’t going to increase traffic to your website – and potential business leads.

The reason?

💻 It takes time to build up an online presence.

💻 It takes time to build authority.

💻 It takes time to build trust.

💻 It takes time for people to get to know you and want to do business with you.

If you publish regular, interesting and useful content on your website it helps to demonstrate your knowledge and expertise.

It shows what value you offer – and what you value.

And it can make you more visible in searches.

But when it comes to posting regular content on my own website, my efforts fall way short.

Continue reading “Benefits of publishing regular B2B content or practicing what you preach”