Benefits of publishing regular B2B content or practicing what you preach

I’m a bit of a hypocrite. When it comes to posting regular content on my business website, I don’t practice what I preach.

In my work as a B2B content strategist and writer for property businesses, my advice is to publish articles or blog posts regularly to get results.

Photo by Glenn Carstens-Peters on Unsplash

Sporadic publishing isn’t going to increase traffic to your website – and potential business leads.

The reason?

💻 It takes time to build up an online presence.

💻 It takes time to build authority.

💻 It takes time to build trust.

💻 It takes time for people to get to know you and want to do business with you.

If you publish regular, interesting and useful content on your website it helps to demonstrate your knowledge and expertise.

It shows what value you offer – and what you value.

And it can make you more visible in searches.

But when it comes to posting regular content on my own website, my efforts fall way short.

I’m not a complete content fail, over on LinkedIn, I post regularly and it gets results. But I can’t seem to post regularly on LinkedIn AND on my blog.

Occasionally I take a LinkedIn post and repurpose it for my website, maybe tweak it a bit.

But as well as not publishing regularly, it isn’t quite the right format for a website.

LinkedIn posts are a maximum of around 230 words and to create dwell, a component for building website authority, blog posts needs to be longer.

A bare minimum of 300 words.

By not publishing regular, longer pieces on my website, my shop window is missing key ingredients to drive traffic.

It is time, rather than a lack of ideas that curtails my activity – I have a Trello board full of ideas that I set up for LinkedIn.

But, thanks to a conversation with a fellow freelancer I had a lightbulb moment about how I could solve the problem.

I’ve worked out a really simple way of generating shorter content for LinkedIn and longer content for my blog, without too much extra work.

It’s so simple I can believe I hadn’t thought of it before.

Rather than putting LinkedIn content first, I’m going to start with my website.

Write the longer pieces for my blog then repurpose into shorter pieces suitable for LinkedIn.

I’m finally going to practice what I preach to prove the benefits.

What do you advise people to do, that you don’t do yourself?

Tell me in the comments what you know you should do but struggle with.

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