Why writing about your failures can help you stand out

Do you write about your failures as part of your content marketing?

It might feel counterintuitive particularly when a lot of business communications are about success but it can really help you stand out from the crowd.

Photo by Ian Kim on Unsplash

And here’s why.

Not everything goes to plan. Not every plan is successful.

For every success, there is a history of things not quite going to plan.  I was listening to an interview with Jamie Oliver yesterday and he reckoned his failure rate was at around 40%.

What made it a really interesting listen is in how he talked about his failures – he talked about what he learned from them.

Learning from failures

No one gets everything right the first time – or the second. We learn from what doesn’t work.

We figure out why something wasn’t a success and we adjust our approach, our strategy, our thinking. And we try again.

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