Why writing about your failures can help you stand out

Do you write about your failures as part of you content marketing?

It might feel counterintuitive particularly when a lot of business communications are about success but it can really help you stand out from the crowd.

Photo by Ian Kim on Unsplash

And here’s why.

Not everything goes to plan. Not every plan is successful.

I was listening to an interview with Jamie Oliver yesterday and he reckoned his failure rate was at around 40%.

What made it a really interesting listen is in how he talked about his failures – he talked about what he learned from them.

Learning from failures

No one gets everything right first time. We learn from what doesn’t work.

We figure out why something wasn’t a success and we adjust our approach, our strategy, our thinking. And we try again.

New year, new content strategy?

A cork pin board with a yellow postit note on which is drawn a light bulb
Photo by AbsolutVision on Unsplashs

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Busy times

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that a trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Some suggestions

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?”