Do you write about your failures as part of you content marketing?
It might feel counterintuitive particularly when a lot of business communications are about success but it can really help you stand out from the crowd.
And here’s why.
Not everything goes to plan. Not every plan is successful.
I was listening to an interview with Jamie Oliver yesterday and he reckoned his failure rate was at around 40%.
What made it a really interesting listen is in how he talked about his failures – he talked about what he learned from them.
Learning from failures
No one gets everything right first time. We learn from what doesn’t work.
We figure out why something wasn’t a success and we adjust our approach, our strategy, our thinking. And we try again.