B2B content tips Archives - Stacey Meadwell

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60-seconds on…How to encourage B2B content engagement

Some ideas for encouraging B2B content engagement

Engagement on your B2B content – likes, comments, shares – means the algorithms will give it more visibility.

Why? Because B2B content engagement is an indicator, it’s of interest or value (or entertaining) and therefore worth showing to some more people.

And that goes for social media posts and stuff on your website.

So how can you encourage engagement?

Here is 60-seconds worth of ideas covering ease of engagement, responding to engagement and CTAs (call to action).

How do you encourage engagement on your B2B content?

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Why publishing regular B2B content doesn’t have to be difficult

Producing regular B2B content can seem really daunting. If you are aiming to publish weekly, that’s 50 odd posts which can seem like a lot of ideas.

But it isn’t as onerous a task as it initially appears.

First of all, don’t set out to write 1,500 words a week; website content, which is 400 words and upwards, is fine. Concentrate on writing what each topic is worth rather than hitting a particular word count.

To make coming up with B2B content ideas seem less daunting, start by thinking about the key pain points/areas of interest for your target audience.

Break down your ideas

You talk to your clients so you know what concerns them most, what questions get asked regularly and where they most need help.

Draw up a list of key subject headlines. Then think about how you can break each headline down.

Rather than writing one long piece on one topic, think of writing a series of shorter pieces looking at different aspects.

These can form the basis of your ‘evergreen’ content. Write a bunch of them in advance, so you have them ready or at least have the ideas sketched out to inspire you.

Then think about key events and dates in your business calendar, which will generate ideas or that you will want to comment on.

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How to write about stuff that goes wrong

You succeed by trial and error. Practice and fail and practice some more. And yet when reading about business it would be easy to think that every job or project was a success from start to finish.

There are good reasons to write about failures and struggles, as I explain in this post but it might feel counterintuitive or even uncomfortable.

So here are some ways to help you feel comfortable writing about the not so successful stuff so that you can lift the lid on a whole swathe of new content and business insight.

First of all think of failing as just part of the learning process.

The star basketball player misses a lot of hoops to get that one winning shot. A lot of work went into getting that winning shot. A lot of mistakes, a lot of adjustments and a lot of training to get better.

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