content ideas Archives - Stacey Meadwell

Harness your content archive: A repurposing guide for built environment businesses

Illustrative cartoon image of an an editor putting together an article from other articles using scissors and glue. — *Repurposing content offers better value and distribution for your ideas and work. (AI-generated image)*

The idea behind this blog post is repurposed from LinkedIn posts I’ve already published.

But I’m not lazy. I’m getting more return on the ideas and time initially invested – and you can too.

Built environment (and other B2B) businesses are likely to have a wealth of valuable material ripe for editing and reuse: case studies, thought leadership/articles, award entries, reports, white papers, BIDS, etc.

Not only are you maximising the value of material that has already been researched, crafted and approved, but it is also far easier to work with existing content than to start a piece from scratch.

It’s not cheapening your content, it’s making the most of a chunk of work that’s already been done.

There are many ways of repurposing content.

Content repurposing ideas

The really obvious one is to take a longer piece – a thought leader or white paper, for example – and splice it into shorter LinkedIn posts, but what about updating a piece and then republishing?

You may have made predictions ahead of a government policy announcement or written about what you’d like to see. Were you right? Did your wishes come true?

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No planning, quick content ideas for trade shows or conferences

Given how much there is to do in the run-up to a big industry conference or trade show, content planning can fall by the wayside, but that doesn’t mean you have to miss out on juicy social media and blog content.

So here are some easy, no-planning content generation ideas just using your phone.

Take photos

There is always plenty to capture. You can post to social media on the hoof or collate for a slideshow or carousel. Think of themes, people, atmosphere, fun stuff – a picture can paint a thousand words.

Create a short, meaningful caption, and you are ready to post.

Don’t forget to mix it up a bit to keep people interested – six similar-looking photos of panel discussions will have people quickly scrolling on.

A stand-out picture can also enhance a text post on LinkedIn and help stop the scroll. Think differently, such as this panel selfie from fellow comms freelancer Eimear Strong.

Daily diary or end-of-the-week summing up

Write about the tone and atmosphere of the show. Were people upbeat? What were most people talking about? What did you hear that was particularly interesting?

What did you get up to? Who did you see?

Jot down reminders on your phone as you go. The additional benefit of this is it means you just have to flesh out and tidy up your notes to create a post.

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New year, new content strategy?

A cork pin board with a yellow postit note on which is drawn a light bulb — Photo by AbsolutVision on Unsplash

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Busy times

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Some suggestions

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?” →