Given how much there is to do in the run-up to a big industry conference or trade show, content planning can fall by the wayside, but that doesn’t mean you have to miss out on juicy social media and blog content.
So here are some easy, no-planning content generation ideas just using your phone.
Take photos
There is always plenty to capture. You can post to social media on the hoof or collate for a slideshow or carousel. Think of themes, people, atmosphere, fun stuff – a picture can paint a thousand words.
Create a short, meaningful caption, and you are ready to post.
Don’t forget to mix it up a bit to keep people interested – six similar-looking photos of panel discussions will have people quickly scrolling on.
A stand-out picture can also enhance a text post on LinkedIn and help stop the scroll. Think differently, such as this panel selfie from fellow comms freelancer Eimear Strong.
Daily diary or end-of-the-week summing up
Write about the tone and atmosphere of the show. Were people upbeat? What were most people talking about? What did you hear that was particularly interesting?
What did you get up to? Who did you see?
Jot down reminders on your phone as you go. The additional benefit of this is it means you just have to flesh out and tidy up your notes to create a post.
Continue reading “No planning, quick content ideas for trade shows or conferences”