Tag: b2b content strategist

Video

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.

Uncategorised

New year, new content strategy?

A cork pin board with a yellow postit note on which is drawn a light bulb
Photo by AbsolutVision on Unsplash

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Busy times

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Some suggestions

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?” →