Tag: B2B writing

Content strategy, Content writing, Video

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.

Content writing, copywriting

Why you should park the ego when writing B2B content

kaitlyn-baker-422999-unsplash
Photo by Kaitlyn Baker on Unsplash

B2B content writing is an exercise in parking the ego.

There’s a lot of talk about content that adds value but in order to add value, you need to focus on your target audience and what is valuable and interesting to them.

It’s not about putting yourself and business first but putting your audience – and the point of interest – first.

Continue reading “Why you should park the ego when writing B2B content” →