First, it was text messages that had a limited number of characters, then Twitter arrived, and we had to hone our skills at writing succinctly while grabbing attention.
And yet when we are writing B2B content for platforms where there aren’t restrictions we seem to forget we need to work just as hard to get people interested.
Just because you have more space to fill with words doesn’t mean readers have more time to read.
Most B2B content is consumed in a digital format rather than print now. We scroll headlines, and social media feeds to find interesting content, often making snap decisions about whether to engage – click through – and read based on just a few words.
The discipline of writing succinctly for a Tweet – although more characters are allowed now – is a good one. It teaches you to get to the point in an engaging way.
In just a sentence or two, you need to say something interesting or intriguing or useful. Or you want to make them feel something or react.
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