LinkedIn live video events are a low cost and easy way to reach and engage with your audience. But so few businesses are using it.
I do one of these live streams events with Ayo Abbas every month themed around a particular topic – we call it the B2B Comms Breakdown – and get a good response.
There are other benefits too but more of that later.
What is LinkedIn live video?
It’s a video streamed live to your LinkedIn feed – your personal account or company page. Think of it as a sort of mini webinar/online talk.
You can ‘live stream’ solo or with guests/co-hosts.
People watching can add comments or ask questions, just as they would on a normal post, so it’s interactive.
How does it work?
LinkedIn doesn’t have an inbuilt live stream video function (yet), so you use an external platform.
Ayo and I use StreamYard, which has a monthly fee, but it’s relatively low cost, particularly given what you can do with it.
Once your LinkedIn account is connected to StreamYard, the two work together; LinkedIn pulls through the event information from StreamYard.
From the LinkedIn event post, people can click to attend, and you can also invite people directly from your 1st degree connections.
Find LinkedIn’s full getting started instructions here.