My blog post on what a press release is and isn’t got a lot of comments over on LinkedIn about the use of the word ‘delighted’ – or rather why people disliked it.
So I thought I’d write a quick guide to how you can avoid saying you are ‘delighted’ in your press release.
To quickly recap why it shouldn’t be used, no one expects you NOT to be delighted (or cares that you are).
And it’s a waste of an opportunity to say something more interesting and meaningful – which is more likely to get used by a journalist.
So I’ve come up with some quick ways to avoid saying you are ‘delighted’ and add more value to your press release quotes.
These are mostly property focused (because thats the industry I work with) but the underlying ideas are interchangeable for all sorts of businesses:Continue reading “Ways to avoid using the word ‘delighted’ in press releases”