Web search tools such as Google, like your B2B website more if people spend time on it rather than having a quick look. It’s a sign that your website is useful and interesting and content can play an important role in this.
First of all Google et al check your site to see if there is new content being published regularly, so having a regular flow of news, blogs posts, insight – whatever form your content takes – is a key part of optimising your site for search (SEO).
Your B2B website is also monitored for the time visitors spend on it which is often referred to as ‘dwell time’ or just ‘dwell’.
Having good quality, relevant content to read is, of course, important but also having some longer pieces helps.
It is good practice to include an image or photo with all content – it not only helps tell the story but can help grab readers attention if they are scrolling.
Longer pieces can additionally be broken up with subheads, infographics, pull quotes etc all of which can also help grab attention and keep readers engaged.
(There’s a practical reason too, big blocks of text are harder to read on screen.)
Interaction – engagement – with your B2B content can also increase dwell time so you could allow people to comment on your posts.Continue reading “Simple ways to improve dwell time on your B2B website”