Summary of video:
A conference or panel event you attended can be a great source of social media content, but to help stop the scroll and get your audience to pay attention, add some value.
In this short video, I talk about what made me stop and read LinkedIn posts about events people in my network had been to.
All the posts added value; they didn’t merely highlight that the person had attended a particular event but talked about what they had learnt or what it was like.
Engagement – particularly comments – will give LinkedIn posts more visibility, so I finish by sharing some ideas for getting a conversation started on an event post.
Transcript of video:
Prefer to read rather than watch? Here’s a transcript:
Have you noticed any posts about events that people have been to in your LinkedIn feed in recent weeks?
I’ve noticed some great ones: great because they made me stop scrolling, great because they made me want to click through and read more, and great also because they didn’t use the word delighted, which is always a bit of a bonus.
So what was it about them that got me interested?Continue reading “Stop the scroll: Adding value when posting about B2B events on social media”