Summary of video:
A conference or panel event you attended can be a great source of social media content, but to help stop the scroll and get your audience to pay attention, add some value.
In this short video, I talk about what made me stop and read LinkedIn posts about events people in my network had been to.
All the posts added value; they didn’t merely highlight that the person had attended a particular event but talked about what they had learnt or what it was like.
Engagement – particularly comments – will give LinkedIn posts more visibility, so I finish by sharing some ideas for getting a conversation started on an event post.
Transcript of video:
Prefer to read rather than watch? Here’s a transcript:
Have you noticed any posts about events that people have been to in your LinkedIn feed in recent weeks?
I’ve noticed some great ones: great because they made me stop scrolling, great because they made me want to click through and read more, and great also because they didn’t use the word delighted, which is always a bit of a bonus.
So what was it about them that got me interested?
Well, there were various different things. I saw bullet point lists of key takeaways. I saw pull quotes of key things that speakers said. I saw some information about what the room was like, the tone in the room, the quality of the speakers, the venue, that sort of thing.
It was a bit of extra information about what the event was like.
All of this was useful, interesting and insightful stuff that I wanted to read about and stuff that I was getting good information from.
They were getting likes, which increased the visibility of those posts, which is probably why they appeared in my feed.
If I was going to suggest one thing just to boost that engagement and visibility, one step further would be to add a question to get people commenting on that post.
And questions are a really good way of doing that; maybe relay a question that was asked to a panel and get people to say what they thought or relay a particular thought or idea that someone had suggested and get people’s views on that.
Getting people to comment on your posts is a great way to boost your content.
A comment is better than likes, likes will get you so much visibility, but comments will get you even more.
Have you seen a post recently about an event that somebody has been to?
Did you stop scrolling and read more? What was it about that post that made you want to read and find out more
What to do next:
If you have a question about anything I’ve talked about, drop it in the comments or ping me an email.
And if you want B2B content tips delivered straight to your inbox every month, sign up for my B2B Content Clinic newsletter. The next edition will go out at the beginning of January.
Or check out some of my recent posts:
- B2B Content marketing: Selling without the sell
- Finding a strong story angle for B2B press releases
- Video: Press interviews and using ‘no comment’
- What is content repurposing, and why repurpose?
- Video: Post-event content strategy – are you making the most?
How I created this content:
🎥 The video was shot on my iPhone, and I used the MixCaptions app to add the subtitles.
🎥 Using Canva, I created a title card which I added when I uploaded the video to YouTube.
✍️ I used Otter.ai to get a transcript for this blog post.
