The first two lines of your LinkedIn post are critical for stopping the scroll and drawing readers in.
If it’s boring and doesn’t grab attention or intrigue, people will scroll on by.
There are many ways to write an attention-grabbing opening line on a LinkedIn post. Here are three examples using this post I wrote about the dangers of relying too heavily on one social platform.
1. My original opening line
What would you do if you couldn’t post to one or more of your social media platforms?
It happened to me recently.
I started with a question that would (hopefully) give pause for thought and intrigue – ‘What would I do?’ ‘How does my strategy compare?’ etc.
Followed by the start of a personal anecdote to add to the intrigue and make it relatable.
2. Less direct/conversational
I could have gone for something that didn’t involve ‘you’, which I know makes some B2B content creators a bit itchy because it’s more conversational and direct:Continue reading “Writing LinkedIn posts: 3 different styles of opening lines”