Writing for the web – 3 tips about presentation

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Photo by Negative Space on Pexels.com

I’ve been writing for the web for many years both for work and on my theatre blog, making some of the common mistakes along the way.

But I’ve learned from those mistakes and I wanted to share some of the tips I’ve picked up.

My first three bits of advice don’t actually relate to what you write but how your content is presented.

If your carefully crafted words aren’t easy to read then it will put people off reading them.

And, there are also very good SEO reasons for making sure your content is presented well.

1. Mobile-friendly

Remember that people could be reading your blog post or website content on a phone or tablet, not just a laptop or desktop.

Current trends show that the number of web searches on mobile devices is rising and, depending on which stats you look at, has overtaken laptops and desktops.

So it’s important to check how your content looks and reads on all devices and make sure your website is mobile-friendly.

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3 things I’ve learned about analytics

Website and social media analytics reports can be a bit of a minefield for the uninitiated.

I’ve been there, looking at the numbers wondering if certain changes are as important as they appear and what a particular measure actually means.

So I decided to delve a little deeper with a course run by Adam Tinworth via journalism.co.ukĀ and these are three key things I learned.

1. Don’t rely on one single measure

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Photo by Patricia Serna on Unsplash

Hits are easy to focus on but did you know the measure is also jokingly referred to as ‘how idiots track success’?

Joking aside, hits will only tell you one thing: how many people were potentially interested in your page.

Another example is the time spent on a page. If people are spending time on a page they are more interested, right?

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