I got asked recently how you avoid writing fluffy content.
You know the sort of thing, a piece full of padding and little value.
I’m an advocate of quality over quantity so my instinct would be if you don’t have something interesting or of value to share then don’t waste your time.
Pressure to produce
But there is so much pressure on businesses to produce content now, particularly as regular content is good for SEO, so there may be occasions when you just have to produce something.
My first tip is to take a different approach. Is there a human story that could add weight, an experience to share or how someone felt?