What is thought leadership? How do you become a thought leader?
And how do you pitch your thoughts and opinions to publications or secure guest spots on podcasts and panels?
This was the topic of October’s B2B Comms Breakdown LinkedIn webinar with my co-host Ayo Abbas of Abbas Marketing and special guest Aceil Haddad of MATT PR.
Here are the edited highlights; scroll to the bottom for the full video replay of the full discussion.
What is thought leadership?
Aceil Haddad: For me, it’s demonstrating an opinion backed up by your expertise and your experiences.
In a world full of noise, people are more and more looking to experts to understand the minefield that is life and how to get over issues.
It’s sharing challenges and making people feel they are not the only ones struggling, especially with the economic climate we find ourselves in.
I think thought leadership is particularly important as we navigate through it together.
Ayo Abbas: You can be a subject matter expert but not a thought leader; you can be something really good at something but not sharing it with the world.
So it’s about vocalising it externally. It’s about opinion but also solutions. You look at stuff from a different viewpoint and angle but share different ways of doing things and how to solve problems.
Solutions are important. There’s a lot you can do in terms of talking about what’s wrong with the world, but leadership and being viewed as an expert has to have a solution.
Continue reading “Mastering B2B thought leadership in a noisy world”
