Whether you call it thought leadership, opinion, comment or insight, if you are a B2B business, there is huge value in taking the time to write and publish articles.
First and foremost, it’s a great way to demonstrate your knowledge, expertise, understanding of the market and wider issues.
It can demonstrate your understanding of your clients’ needs, what challenges they face and the pain points.
And thought-leader articles could help to reinforce your company’s brand values and help develop trust and authority.
As part of a content marketing strategy – and regular publishing – writing thought leader content can help build an audience and relationships with new clients, particularly if you allow comments.
Getting a bit more technical, it’s good for SEO. Google checks your website regularly for fresh content, and it is also looking for dwell – time spent on site. Alongside a good keyword strategy, it can help to drive traffic to your website.
Extra value
The time spent writing B2B thought leadership content carries extra dividends.
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