Thought-leadership or opinion pieces are great content and good for visibility when approached the right way.
They are an opportunity to present your take on market trends or topics that are useful and interesting to your clients.
You can pitch them to B2B publishers and business news outlets or use them for client newsletters or on your own website to help build authority.
They’ve been part of my working life for many years.
As a freelance, I ghost-write them for clients who don’t have the time or find writing them tricky. When I was features editor on a B2B magazine, I used to commission and edit guest columns.
The most common mistake when ideas for thought leader pieces were being pitched was a lack of opinion or viewpoint.Continue reading “Starting points for writing good thought leadership”