Earlier this year Hubspot surveyed 500 journalists about PR tactics for pitching stories that were counter-productive (link to piece at the bottom).
That’s the polite way of saying they drew up a list of what irks journalists.
I’m sure there won’t be anything on the list to surprise seasoned PR’s – and this isn’t a post about dos and don’ts* – but there is one broader lesson: ‘Know the audience’.
Research the audience
When pitching to journalists this means not only knowing their patch but also understanding the publication/website and who its audience is.
I’ve worked with many brilliant PR’s over the years but the one who regularly sent me stories about window boxes wasn’t one of them.
Continue reading “Do you target your content pitches and press releases appropriately?”