Want to make sure that journalists hit delete on your B2B press release?
Here’s a handy guide to what you can do to ensure the story on your press release doesn’t make it onto your target B2B news website or into the pages of a trade magazine or newspaper.

- Just put “Press Release” in your email subject line rather than a headline.
- Write a boring subject line.
- Don’t paste your press release into the email just write: Our press release is attached.
- Send your press release as a PDF.
- Make your press release really long.
- Write your press release in huge blocks of text that are difficult to scan on screen.
- Use marketing speak.
- Use unsubstantiated claims (unique, leading etc)
- Include a bland corporate quote that adds no value or context to the story.
- Say your are delighted in your quote.
- Waffle rather than getting straight to the point of the story
- Bury the story some where near the bottom of the press release.
Why is all this effective for repelling journalists?
Continue reading “How to make your B2B press release repel journalists”