Want to make sure that journalists hit delete on your B2B press release?
Here’s a handy guide to what you can do to ensure the story on your press release doesn’t make it onto your target B2B news website or into the pages of a trade magazine or newspaper.
- Just put “Press Release” in your email subject line rather than a headline.
- Write a boring subject line.
- Don’t paste your press release into the email just write: Our press release is attached.
- Send your press release as a PDF.
- Make your press release really long.
- Write your press release in huge blocks of text that are difficult to scan on screen.
- Use marketing speak.
- Use unsubstantiated claims (unique, leading etc)
- Include a bland corporate quote that adds no value or context to the story.
- Say your are delighted in your quote.
- Waffle rather than getting straight to the point of the story
- Bury the story some where near the bottom of the press release.
Why is all this effective for repelling journalists?Continue reading “How to make your B2B press release repel journalists”