There is a lot of ego in press releases. Businesses who insist their PR issue a press release despite being advised to the contrary.
Here’s the thing, just because you did something doesn’t mean anyone else actually cares.
Just because it’s interesting to you, doesn’t mean anyone else will find it interesting – or useful information.
It might make a nice bit of content for your blog or social media but that doesn’t mean it’s going to set a journalists world on fire and have them holding the front page.
Have realistic expectations
When it comes to press releases, you need to be realistic in your expectations.
A journalist’s job isn’t to do your marketing for you, your press release needs to be helpful to them for the job that they are doing.
Which is giving their readers useful and interesting information.
So how do you decide whether a story is worth the time spent drafting and approving a press release?
Here are some questions to ask:
• Is your story genuinely interesting to the journalist’s audience?
Continue reading “Before you write your press release ask these questions”
Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.