What journalists look for from expert sources

Screenshot 2019-06-05 at 13.19.06Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.

I was interviewed recently by specialist communications agency LexRex Communications for their blog, specifically about what journalists look for from expert sources which are pretty much the life-blood for those working in B2B press.

You can read what I said over on the Lex Rex website.

Related reading:

Learning to teach my first content writing workshop

Why engagement is an important part of content marketing

Why you should park the ego when writing B2B content

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