Why quotes on press releases matter

victoria-kubiaki-1418557-unsplash
Photo by Victoria Kubiaki on Unsplash

Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.

First and foremost, no one cares if you are ‘delighted’.

They don’t.

Harsh but true.

Powerful soundbite

The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.

It’s an opportunity to add value, talk about context or strategy.

A good quote can really lift a story.

Opportunity wasted

And yet this opportunity can be wasted with something bland or boring that doesn’t say anything or add anything to the release.

Words are only powerful if you choose the right ones but also if you use them correctly.

You might also like to read:

Why engagement is an important part of content marketing

Why you should park your ego when writing B2B content

What journalists look for from expert sources

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.