A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

πŸ‘ Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

πŸ‘‰ They have made me feel valued.

πŸ‘‰ They’ve given me another reason to visit their website.

πŸ‘‰ They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

πŸ‘‰ Given me useful information/fun ideas.

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