Why you should put customer benefits first in content

This is quite a common mistake professional service businesses make when writing about their services.

They tell people what they do, then they tell their audience why it is important (what is in for them).

Or worse they skip addressing the ‘what’s in for me’ altogether and just talk about what they do.

Orange megaphone on an orange background
Photo by Oleg Laptev on Unsplash

I saw a social media post recently which was aimed at selling a particular business service.

However, the post started something like: ‘At Jones & Co we have an expert team of widget analysts’.

Continue reading “Why you should put customer benefits first in content”

A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

👏 Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

👉 They have made me feel valued.

👉 They’ve given me another reason to visit their website.

👉 They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

👉 Given me useful information/fun ideas.

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Overcoming writer’s block

photo of a woman thinking
Photo by bruce mars on Pexels.com

Search Engine Journal has produced a really useful list of techniques for overcoming the inevitable writer’s block.

It can be agonising when you just can’t find the words and an occupational hazard for anyone who has to write.

I’m definitely an advocate of a change of scene, sometimes just switching from desk to sofa can help me or I’ll head out to a café – I wonder if a short stroll in fresh air is part of the reason why that works?

Also researching around the topic can sometimes reveal an unexpected inroad into a subject.

And then there is the looming deadline. I know a lot of journalists who need the pressure of time to get fingertips tapping the keyboard.

Do you have a tried and tested technique for overcoming writer’s block or just to get you past prevarication?