A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

πŸ‘ Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

πŸ‘‰ They have made me feel valued.

πŸ‘‰ They’ve given me another reason to visit their website.

πŸ‘‰ They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

πŸ‘‰ Given me useful information/fun ideas.

You might also like to read:

From my portfolio: Is extending PDR the answer to housing delivery

Learning to teach my first content writing workshop

How to avoid writing fluffy content

Overcoming writer’s block

photo of a woman thinking
Photo by bruce mars on Pexels.com

Search Engine Journal has produced a really useful list of techniques for overcoming the inevitable writer’s block.

It can be agonising when you just can’t find the words and an occupational hazard for anyone who has to write.

I’m definitely an advocate of a change of scene, sometimes just switching from desk to sofa can help me or I’ll head out to a cafΓ© – I wonder if a short stroll in fresh air is part of the reason why that works?

Also researching around the topic can sometimes reveal an unexpected inroad into a subject.

And then there is the looming deadline. I know a lot of journalists who need the pressure of time to get fingertips tapping the keyboard.

Do you have a tried and tested technique for overcoming writer’s block or just to get you past prevarication?