In a previous post, I talked about the importance of your opening line and gave four simple ways to write intriguing intros. One of the ideas was to use a question, and I wanted to explore this a little further.
There are different ways of using questions, from the simple to the bold.
Probably the easiest is to ask the question that you go on to answer in your article or blog post. Here are two made up intros to give you an idea:
“How has the pandemic changed demand for offices? There is no doubt that lockdown has forced a reassessment of working practices, but what does that mean for…”
“Will community uses be the key to reviving the high street? With more shopping taking place online, landlords and local authorities are looking for alternative uses to fill vacant retail units…”
But you can get a bit more creative.Continue reading “B2B content: Using questions in your intro and getting creative”