If you write B2B content for your business, there’s a strong chance you’ll have to create blog posts and articles based on conversations you’ve had with colleagues/clients.
There are different ways to approach it depending on how you want to use the conversation and get the information across. For example, how much of the ‘interviewees’ voice do you want in your piece of B2B content?
Here are three different styles of write up to consider with pros and cons:
1. Simple Q&A
This can be the easiest way of getting across someone’s thoughts and ideas on a topic.
Writing up can be easy, too, particularly if you carefully plan your questions.
If you can, order your questions so that there is logical flow to them.
This means, when you come to write up your Q&A, you’ve already got a structure, so it’s just a case of trimming and editing the answers into coherent (and concise) written English.
If it’s been a more organic conversation, it can make it more tricky to pin down specific questions and answers. And you’ll have to work out a logical structure.
Q&A style interviews, because of their structure, means it’s harder to give context and background or set the scene (planning your questions can help).
But while you can rewrite your question to introduce a particular point, you don’t want them to be long and rambling.Continue reading “3 ways to turn a conversation into B2B content”