Coming up with the ideas, creating the content and getting it published is only part of the job.
Content marketing doesn’t really work without a strategy supporting it.
Here are 5 tips to help build a successful content strategy.
1. Identify your target audience
If your content isn’t created with a specific audience in mind, it won’t land. Simple as that.
Content needs to resonate, which means it needs to be relevant. And being relevant is much easier if you know who you want to talk to before you create the content.
Trying to appeal to lots of different groups will inevitably lead to your content appealing to no one.
2. Value for your audience vs the sell
You know what you want your content to deliver something. But content marketing isn’t advertising, it’s not a direct sell. (How many ads do you read?)
Plan your content around building a relationship, positive association and trust with your target audience.
Think about how your audience benefits from reading/watching/listening to your content without you getting anything in return.
Yes, you can have a call to action, but if you are always trying to sell or segue into a sell, it’s obvious and a turn-off.Continue reading “Content strategy: 5 tips for successful delivery”