This is quite a common mistake professional service businesses make when writing about their services.
They tell people what they do, then they tell their audience why it is important (what is in for them).
Or worse they skip addressing the ‘what’s in for me’ altogether and just talk about what they do.
I saw a social media post recently which was aimed at selling a particular business service.
However, the post started something like: ‘At Jones & Co we have an expert team of widget analysts’.
Continue reading “Why you should put customer benefits first in content”