Before setting up my B2B content and training business, I was a journalist and features editor at commercial property magazine Estates Gazette for 20 years.
I created and commissioned articles and thought leadership with authoritative market insight that fit the tone of the EG brand.
My work took me all over the UK, covering all sectors of the commercial property market.
As digital media grew, I optimised content for web search and used social media to encourage engagement.
I branched out into audio and visual storytelling. I recorded podcast interviews with industry experts. And I helped create video content working on scripts, recording pieces to camera, interviews and voiceovers.
My journalism skills took me to the stage – the conference stage – chairing panel discussions at MIPIM, MIPIM UK and LREF, as well as the EG Question Time debates and various roundtables.
Now I work directly with B2B businesses, primarily in the built environment sector, helping to create insightful and engaging content or moderating online and in-person events to make them go with a swing.
I also run workshops for B2B content creators, from the basics of producing good content to how to get more creative. And for those looking to make the most of media coverage, I run media training.
When I’m not working, I’m an avid theatre-goer and write about it on my theatre blog, which has appeared in several top 10 UK theatre blog lists, including Vuelio and Lastminute.com.
I can heartily recommend Stacey to anybody who wants to employ her and I like her a lot as well (which one can’t always say about all journalists!).
Sue Brown, London First
You can find more nice stuff people have said about me here.