Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.
First and foremost, no one cares if you are ‘delighted’.
Harsh but true.
The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.
It’s an opportunity to add value, talk about context or strategy.
A good quote can really lift a story.