Having been a B2B journalist and editor for 20 years I often get asked for the inside track on life as a journalist, what ‘we’ are looking for and how to get quoted.
I was interviewed recently by specialist communications agency LexRex Communications for their blog, specifically about what journalists look for from expert sources which are pretty much the life-blood for those working in B2B press.
You can read what I said over on the Lex Rex website.
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