LinkedIn Live Archives - Stacey Meadwell

Hidden features on LinkedIn to power-up your B2B content’s impact

LinkedIn introduced over 200 new features in 2023 alone, so you can be easily forgiven for not knowing them all.

Ayo Abbas and I went live on LinkedIn to highlight some hidden features and tools to help power up your B2B content’s impact.

Some may be completely unknown, and some we think are underused.

Given how much content there is out there vying for attention, we believe these are great tools to help you stand out and forge better connections with your audience.

Here’s a topline summary of that discussion. If you want the full-fat version, which includes screen grabs and audience questions, scroll down for the video replay.

Creator mode

This was launched a while back to give users more access to content tools and better analytics. It also gives users more control over the appearance of their profile.

Not everyone qualified for creator mode, and you had to ‘switch it on’ in your profile, but LinkedIn has recently announced that it is changing creator mode and making the features more widely available.

Content power up:

💡 You can choose which type of content you want to spotlight on your profile.

So, for example, if you create a lot of videos, you can choose to highlight videos first.

💡 You can curate your own featured section. Ayo has created some whizzy artwork for hers in Canva:

💡 Content tools like live events and newsletters (see below) only available in creator mode will become more accessible.

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It's A B2B Comms Thing, Video

Should you use LinkedIn Live as part of a comms strategy?

These days all major social media platforms give the option to do live video, and LinkedIn is no different. I’ve been co-hosting a monthly LinkedIn Live event with Ayo Abbas and Emma Drake since November, and it’s been a huge learning curve.

Screen shot from our LinkedIn Live showing Ayo Abbas and me side by side at the top of the screen and Emma Drake at the bottom in the middle of the screen. We are all wearing headphones — Screenshot from It’s A B2B Comms Thing LinkedIn live episode on…LinkedIn Live

So in the April episode of our It’s A B2B Comms Thing LinkedIn Live, we decided to talk about what we’ve learned from using the platform and whether it was good for business.

Here are some key points. Scroll down to watch the full episode, which includes audience questions.

What do you need to know about LinkedIn Live?

Me: At the moment, you need to use an external provider to do the broadcast. We use StreamYard, but LinkedIn is developing its own in-house platform to do live events, which is being beta-tested.

When using an external platform, you can customise it, add a banner, put questions on screen, add your branding and make it look quite slick.

We didn’t do everything to start with; we kept it quite simple and added new features as we’ve gone along. It’s a bit of a learning process.

We didn’t know what to expect for our first broadcast, and people started submitting questions, so we adapted the next one by adding a Q&A. We were surprised by the engagement with the actual event.

A LinkedIn Live is not just a live event, the recording stays on your LinkedIn event page, and people can go back and rewatch it. You do create something that has longevity.

Emma: The platform is glitchy, and we’ve had a few problems that we’ve had to work through. So things like you can’t go in and change certain details once you’ve set up an event. I set up one for midnight instead of midday, but we got around it.

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