Can LinkedIn be a low-cost marketing tool for B2B businesses?
Ayo Abbas, who hosts the Built Environment Marketing Show podcast recently invited me as a guest to talk about how to get your LinkedIn activity firing on all cylinders.
Ayo Abbas and Stacey Meadwell about to go live on LinkedIn to talk about…LinkedIn
Among the points we discussed were whether LinkedIn can help you grow your business, the best approach to get traction and what to post about.
It was recorded as a Livestream on LinkedIn, and you can watch the video replay below, or it will be available as a podcast on 21 October 2022.
These days all major social media platforms give the option to do live video, and LinkedIn is no different. I’ve been co-hosting a monthly LinkedIn Live event with Ayo Abbas and Emma Drake since November, and it’s been a huge learning curve.
Screenshot from It’s A B2B Comms Thing LinkedIn live episode on…LinkedIn Live
So in the April episode of our It’s A B2B Comms Thing LinkedIn Live, we decided to talk about what we’ve learned from using the platform and whether it was good for business.
Here are some key points. Scroll down to watch the full episode, which includes audience questions.
What do you need to know about LinkedIn Live?
Me: At the moment, you need to use an external provider to do the broadcast. We use StreamYard, but LinkedIn is developing its own in-house platform to do live events, which is being beta-tested.
When using an external platform, you can customise it, add a banner, put questions on screen, add your branding and make it look quite slick.
We didn’t do everything to start with; we kept it quite simple and added new features as we’ve gone along. It’s a bit of a learning process.
We didn’t know what to expect for our first broadcast, and people started submitting questions, so we adapted the next one by adding a Q&A. We were surprised by the engagement with the actual event.
A LinkedIn Live is not just a live event, the recording stays on your LinkedIn event page, and people can go back and rewatch it. You do create something that has longevity.
Emma: The platform is glitchy, and we’ve had a few problems that we’ve had to work through. So things like you can’t go in and change certain details once you’ve set up an event. I set up one for midnight instead of midday, but we got around it.
