Can LinkedIn be a low-cost marketing tool for B2B businesses?
Ayo Abbas, who hosts the Built Environment Marketing Show podcast recently invited me as a guest to talk about how to get your LinkedIn activity firing on all cylinders.
Among the points we discussed were whether LinkedIn can help you grow your business, the best approach to get traction and what to post about.
It was recorded as a Livestream on LinkedIn, and you can watch the video replay below, or it will be available as a podcast on 21 October 2022.
Are you using LinkedIn to grow your B2B business? How are you using it?